Picture this: you’re strutting down the street, outfit perfectly on point, and tucked under your arm is… a celery stalk. Not the kind you find at the grocery store, but a luxury clutch bag priced at a jaw-dropping €3,700 (about $4,000). Welcome to Moschino’s latest stunt, the Sedano Bag, a hyper-realistic celery-inspired clutch that has sent the internet into a frenzy of memes, debates, and—yes—fashion envy.
A Closer Look at the Celery Clutch
The Sedano Bag is no joke. Crafted meticulously from soft nappa leather, it uses advanced digital printing to mimic the vibrant green hues of real celery, complete with sculptural leaves reinforced by flexible wire for lifelike movement. The bag is big enough to fit your essentials (keys, wallet, phone, and maybe a snack), though carrying it requires a hefty dose of confidence and humor. Moschino describes the design as embodying the brand’s irreverent spirit—a perfect symbol of "anti-serious fashion." But while some hail it as an art piece that pushes boundaries, others see it as nothing more than a pricey joke.
The Internet Reacts
Social media has, unsurprisingly, gone wild over the Sedano Bag. Comments range from disbelief to outright hilarity: "I can get the same thing at the farmer’s market for $1." "Finally, a bag for all the veggie enthusiasts out there." "This is why I have trust issues with luxury brands." Yet, amidst the snark, some fashion-forward fans are defending the clutch as a bold conversation starter and a statement piece for those who dare to stand out.
Food Meets Fashion: Moschino’s Playful Legacy
The Sedano Bag isn’t Moschino’s first foray into food-inspired fashion. This is the same brand that brought us the Baguette Bag, a bread-shaped accessory that made us question whether carbs could indeed be a girl’s best friend, and a paper bag clutch that sold for upwards of €400. It’s a deliberate strategy by Moschino to blur the lines between everyday objects and high fashion, turning the mundane into the extraordinary.
The Final Bite Love it or hate it, the Sedano Bag is doing exactly what Moschino intended—sparking debate, turning heads, and proving that fashion doesn’t have to take itself too seriously. So, the next time you see someone clutching a celery stalk with a designer outfit, know that it’s not just any celery—it’s a €3,700 piece of satire and style.