It’s official: the Western fashion trend isn’t just here; it’s galloping full speed ahead, straight into our wardrobes. If you’ve scrolled Instagram lately or caught a glimpse of the red carpet, you’ll know this trend has found its groove. From Pharrell Williams’ Americana-inspired Louis Vuitton collection at Paris Fashion Week to Beyoncé’s rodeo-ready Grammys look. Or Taylor Swift‘s “The Eras” definitely had an impact last year, alongside the rising popularity of pieces like Ganni‘s classic Western boots which prompted releases like the Maison Margiela Tabi Westerns, Crocs Cowboy Boots, the Western aesthetic is dominating—and we’re here for it.
Why the Cowboy is Back in Town
Western fashion has been simmering for years, but 2024 has turned up the heat. Pharrell, Louis Vuitton’s new Men’s Creative Director, brought a fresh take to the trend by blending Native American artistry—think intricate beadwork and tribal prints—with LV’s signature luxury. Bella Hadid, a style icon and skilled equestrian, has taken the cowboy hat from farm to front row, proving that statement accessories are where the magic begins.
The Staples of the Trend
So, how can you channel the Wild West without feeling like you’ve just wandered off a movie set? The key lies in balance. Start with these essentials: Denim-on-Denim: Go for classic double-denim combos but elevate them with tailored fits or embroidered details.
Leather and Suede: From jackets to fringe-lined skirts, these materials bring a rugged yet polished vibe.
Accessories That Pop: Cowboy boots, wide-brimmed hats, and chunky turquoise jewelry are your best friends this season. And let’s not forget the pièce de résistance: belts. Oversized buckles are making a comeback, turning even the simplest outfit into a rodeo-chic statement.
Western Style with a Modern Twist
What makes this trend so wearable is its versatility. Not ready for a full cowboy moment? Dip your toes in with subtle nods like suede boots or a fringed bag. Feeling bold? Rock a white button-up with Damier-patterned details or channel Pharrell’s PFW collection with silver-embellished shirts. The Western trend is more than just a nod to nostalgia—it’s a celebration of craftsmanship, culture, and a little extra flair. Whether you go all-in with a cowboy hat or keep it low-key with denim and boots, the Wild West is calling. Are you ready to answer?