In the fast-paced world of fashion, few names hold as much sway as G-Dragon. Known for his iconic style, the BIGBANG leader has once again proven his influence with a single, unassuming item: a pair of black acupressure sandals. With two casually posted photos behind the scenes of his new music video, Power, G-Dragon set off a frenzy that turned a budget-friendly pair of sandals into a high-demand item with a price tag up to ten times higher.
The Unstoppable Influence of G-Dragon G-Dragon has been at the center of K-pop fans’ discussions since making a comeback with Power after a seven-year hiatus. His impact on the fashion world is undeniable, and this time it’s not about exclusive designer pieces but rather a casual, affordable accessory. Within hours, fans identified the sandals on Coupang, South Korea’s Amazon-like shopping platform, where they typically retail for 18,000 KRW (about $13). However, demand surged as fans flocked to buy the exact pair their idol wore, sparking a “cheap moment” movement among fans. As supplies dwindled, some sellers raised prices to nearly 170,000 KRW (around $125), placing these sandals in the realm of luxury shoes.
From Streetwear to Sold Out: G-Dragon’s Fashion Power The “sold-out” phenomenon is nothing new for G-Dragon, yet seeing him turn a low-cost item into a status symbol highlights his unparalleled reach. This pair of sandals joined the ranks of other items he’s helped make trendy, proving that his fashion influence goes beyond high-end brands and collaborations. Even when he isn’t promoting exclusive labels, he brings his unique flair to everyday items, making even the most casual looks desirable to fans and non-fans alike.
The “Power” of Everyday Fashion These sandals are just the latest example of G-Dragon’s ability to create a trend out of the ordinary. While many artists stick to high fashion, G-Dragon’s mix of everyday wear resonates with a broader audience. His effortless style brings an approachable, down-to-earth quality to fashion, and that relatability fuels his fans’ desire to replicate his looks. It’s clear that G-Dragon doesn’t need to wear luxury items to make an impact—anything he chooses can become a statement piece, elevating even the most modest of items to a fashion staple.
G-Dragon: The Ultimate Style Icon This isn’t the first time G-Dragon has caused a retail stir. Whether it’s a $1,000 pair of Jacques Marie Mage sunglasses or a BMW 7 Series, his choices consistently sell out. And then there’s his exclusive collaboration with Nike: his Nike x PEACEMINUSONE shoes sold out worldwide in just 30 minutes. No matter the price, his fans’ loyalty and admiration for his taste know no bounds, making him a true trailblazer in both the luxury and everyday fashion markets. With every post, G-Dragon proves his status as a style icon with influence that transcends fashion. From luxury labels to everyday finds, G-Dragon has redefined what it means to make a “fashion statement.
